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S Hotel Group

At S Hotel Group , we believe that true luxury extends beyond elegant surroundings and flawless service; it lies in the unique experiences and lasting memories we create for our guests. Every day, we strive for perfection, tailoring our offerings to meet the refined expectations of our guests, ensuring that every moment with us is filled with value and delight.

Your loyalty encourages us to push boundaries, constantly refining our services to deliver unparalleled experiences. We appreciate you choosing S Hotel Group and look forward to setting new standards in luxury and hospitality together.

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  • 1977

    Sharafi Holding formation, to which we joined

  • 2018

    S Hotel Group formation

  • 2019

    The S Hotel Al Barsha

  • 2020

    The S Holiday Homes

  • 2021

    S19 Hotel Al Jaddaf

  • 2024

    Sigma Apartment

  • soon

    Brighton UK

At the S Hotel Group, we anticipate and shape opportunities through constant innovation and adaptability.

Our commitment to responsible hospitality transform our vision into exceptional experiences.

Sameh El Amri
Group General Manager

Our Vision

To be the most inspiring brand in hospitality for guests, team members and stakeholders alike by securing the highest market share and ensuring the highest possible return on investment for our owners.

Our Mission

At The S Hotel Group, we own and operate unique properties in established key tourist destinations around the region. Immersed in the local community, we as a team are passionate about building and maintaining trusted and commercially sustainable stakeholder relationships.

What Values Drive Us?

Our Core Values revolve around delivering high-quality services and exceptional guest experiences while maintaining superior brand quality. We are dedicated to them and let them guide every aspect of our operations, ensuring that each stay with us is memorable, rewarding, and environmentally conscious.

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Commitment to Quality

We never compromising on the quality of products, services, or experiences offered to guests, which drives our decisions, but hospitality is a team effort.

Trust & Respect

We believe in trust and respect of our differences.

Partnership

We collaborate closely with our partners and create a shared vision of growth to achieve it together.

One Team & One Dream

We never compromising on the quality of products, services, or experiences offered to guests, which drives our decisions, but hospitality is a team effort.

Innovation

We believe in trust and respect of our differences.

Sustainability

We collaborate closely with our partners and create a shared vision of growth to achieve it together.

With years of experience and training in property management, we take pride in our services and ability to deliver.

about Property management

How We Work?

You can sit tight, rest, and count your dirhams without stressing about the hassles of renting out your properties on Airbnb and other popular platforms with The S Holiday Homes top-notch Airbnb management services.

As part of a management agreement, the property owner chooses to work with S Holiday Homes to boost their Apartments / Villas / Farms revenue, benefiting from our approved expertisein hospitality / Holiday Homes from the appeal of our brands, sales & marketing initiatives, and from the power of our distribution & reservations channel. In addition, owners entrust S Holiday Homes with the management of their Units to enhance their costs and operations and boost their profitability!

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The S Holiday Homes Will Have Their Franchise Business Up and Running in no time. We’ll keep you updated with what’s in store next!

We provide you with the best-in-class Property Management Portal for real-time access to your property reservation and financial transparency. We believe in making your peace of mind our top priority.

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With years of experience and training in property management, we are your best bet for property management and maintenance in its true essence. We take pride in our services and ability to deliver.

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From complete transparency into your earnings, we are bound by duty and passion for maximizing your earnings and optimizing the performance of your properties wherever they may be.

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From conventional to digital marketing exposure, S Hotels Group has got you covered. Our professionals do not shy away from providing you with out-of-the-box solutions to ensure your property remains in the limelight.

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Communicating with hotel guests is the hallmark of brand loyalty. The S Holiday Homes focus on authentic in-person interactions and personalized communication between hotel guests.

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Sustainability is the key to all our brands - to provide a service that addresses and exceeds the normal expectations.

about Sustainability

Our Exclusive Offers

Our Core Values revolve around delivering high-quality services and exceptional guest experiences while maintaining superior brand quality. We are dedicated to them and let them guide every aspect of our operations, ensuring that each stay with us is memorable, rewarding, and environmentally conscious.

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Friday Desi Night

Indian Spice Night Dinner Buffet in Dubai showcase Indian cuisine, charm, and hospitality Read More

Saturday Brunch

Indulge in a culinary journey with our Night Saturday or Sunday Brunch, available every weekend. Savor a wide array of gourmet dishes, from international classics to local favorites, all prepared by our world-class chefs. Read More

Sunday Brunch

This exclusive offer includes unlimited beverages and live entertainment, making it the perfect way to relax and enjoy the weekend. Read More

Breakfast Buffet

Enjoy a delightful spread of morning favorites with unlimited servings, perfect for a great start to your day. Read More

Fridays Asian Dinner

Let us pamper your palate with our Saturday Asian Dinner Unlimited Buffet. If you love spending weekend with your family and friends and are always looking to try new places and menus, this will surely appeal to you! Read More

Saturday Brunch

Indulge in a culinary journey with our Night Saturday or Sunday Brunch, available every weekend. Savor a wide array of gourmet dishes, from international classics to local favorites, all prepared by our world-class chefs. Read More

Sunday Brunch

This exclusive offer includes unlimited beverages and live entertainment, making it the perfect way to relax and enjoy the weekend. Read More

Monthly Summer Offer

Monthly Summer Offer Alert! Experience luxury living at Emaar Fashion Avenue Residences (formerly Address Dubai Mall)! Studio & 1BHK Available – Perfect for a stylish and comfortable stay in the heart of Dubai. Read More

Our Portfolio

S Hotel Group boasts four distinct brands, each designed to cater to the varied preferences and needs of our discerning guests. From urban sophistication to serene retreats, our brands offer unique experiences that blend luxury, comfort, and personalized service. We are consistently exceeding guest expectations with exceptional service, innovative amenities, and unforgettable experiences.

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  Dubai Science Park, Dubai, UAE

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  Dubai Science Park, Dubai, UAE

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  Al Jaddaf, Dubai, UAE

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Our Team

Our Hotel Management Team is dedicated to providing exceptional guest experiences through seamless operations and superior service. Comprising seasoned professionals in hospitality, our team includes the General Manager, Operations Manager, Front Office Manager, Sales and Marketing Manager.

We are welcoming, multicultural, highly experienced hospitality professionals who excel at everything what we do

Career Development

We believe that our people are our greatest asset. We are committed to investing in your growth and success, providing a robust career development program designed to help you reach your full potential.

Embark on a rewarding career journey with S Hotel Group, where your growth and success are our top priorities.

What our clients say about Us?